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Marketing Authentically (video)

I think this video is worth taking a look at. It's only about 9 minutes or so.
From Entrepreneur Magazine. By Salma Jafri. It focuses on women's natural advantages in the kinds of marketing that are coming to dominate in our connected economy. Something guys can learn a lot from, IMO.
"7 Ways to Market Authentically"
www.youtube.com/watch?v=ogrWsqwPLCg