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I lost a little money doing facebook ads recently, but learned a lot for our next attempt, I think it is a valuable tool we can use to follow up and maybe reach friends of a happy customer. I am in the middle of a program to try to turn one customer to two or more via facebook. My seo guy had a good idea once I told him my idea of offering a gift certificate for posting a comment on our page and "like it" and tell people of their experience, my first thought was to offer a 20-25 dollar gift certificate to popular restaurants around our area, he thought of asking the client if they would like to receive 10 dollars off their job if they would "like" and post something about their experience on the spot, I am considering a small info sheet that discusses the benefits of low moisture cleaning or anything else related to cc, to entice the customer to either do the facebook idea outlined above, or, leaving a review on valuable website like "google places", yp.com, etc, on the hot sites for cc'ing, for anyone new, reviews and referrals are invaluable in this business to me. I have also read on FB marketing and think with the right plan, FB ads would work, especially targeting certain prospects. If anyone would like to brainstorm or discuss further I would be delighted.
Anew Carpet Cleaning OKC, OK
Thanks, Brandon and Christina, for your helpful posts.
While I haven't done much w social media.
One medium that has been extremely profitable for us is a local networking group called BNI.
Its a referral based group, only one profession per chapter.
I'm in one group and our salesman is in another.
Enjoyed your comments re. BNI. In order for referral groups like BNI to work, everybody has to provide referrals, not just come in to meetings to receive referrals. What types of referrals have you been able to provide for other members?
I just learned that you can have someone rate your service on facebook, which in turn shows up on the news feed of all that person's friends.
Good point Mark!
Since March 2013 sign up, I have passed about $4k in referrals to our group.
Pest control services, new properties for property managers,automotive services, retail also.
It really is givers gain.
I like what zig zigler always said. You can have anything you want in life IF your willing to help everyone else get what they want.
Hello,Mark i do use social media and have pretty good success at it but out of all stuff i use Yelp has been the most successful by far.I am close to hitting the 125,000 mark not to shabby for a pad cleaner.. lol