I don't normally do the discount and coupon thing, but last winter I put a flier into the weekly newspaper that serves Peabody MA (where I live) and adjoining Lynnfield, a pretty nice suburb. I offered 1/2 price carpet cleaning for Feb. and March - my "cold weather" sale. I did get a pretty good response, but the people who responded definitely were price shoppers, not value shoppers. They still wanted to know EXACTLY how much each job would cost, and still tried to get me to agree to a lower price. I imagine the next time they need work of this sort done they will again look to find whoever is cheapest.

Hey,Mark you are correct.. I also have learned most coupon shoppers have no loyalty,I figure i should be able to keep about 30% of them.I ended up with 83 jobs from coupon..and most people want more rooms done at full price,at least i will be busy and not sitting at home..