In the Training Manual that comes as part of my "Start Your Own Carpet Cleaning Business", I strongly recommend that anyone just starting up his or her own new venture first get their hands on a copy of GUERILLA MARKETING, by Jay Conrad Levinson. Some bookstores still have the older editions on their shelves, but to become & stay completely up to date, a new edition was just published (May '07). Levinson's website is www.gmarketing.com. Lots of good info there as well.