Inbound marketing is a strategic approach companies use to attract potential customers and visitors to their website. Using various channels and mediums like SEO, Blogs, Content marketing, social media, emails, video content, newsletters, eBooks, Podcasts, white paper. Inbound marketing is all about creating an informative website that can demystify user problems and fulfill their needs. The main aim of inbound marketing is to increase reach, engagement, conversion, and drive quality traffic and convert it into leads. Quality content always helps a business in getting more traffic and conversion.