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David Dixon

Ddixons@bigpond.net.au www.board.net.au

IP: 218.215.167.110

May 28, 08 - 4:38 PM
7.5 Wizard Outboard in Australia

I'm a bit confused about Wizard Outboards. How come many of them are similar to other brands. Also I'd really appreciate if someone could tell the story of the 7.5 I have pictured here http://board.net.au/yabbse/index.php?topic=537.msg3280#msg3280
I've only seen one other in Australia, and one on this site. Is it a rare motor?
Regards to all,
David
jpatti75


IP: 24.255.119.157

May 28th, 2008 - 5:10 PM
Re: 7.5 Wizard Outboard in Australia

Hi David-

Wizard outboards were made by a variety of manufacturers and sold in a chain of stores called Western Auto. Many big brands of outboards had cheaper versions of their "flagship models" that were marketed at chain stores, like Western Auto, Montgomery Wards, Sears, etc., and were a bit more affordable for the average family. The Wizards were made by several different companies over the years (Mercury, Oliver, McCulloch, Chrysler, Eska), which was probably a result of Western Auto letting the various companies compete to build the motors for them. Good ol' capitalism at its best. Of course, some of the manufacturers went under.

This situation is parallel to the Sea King motors that were sold at Montgomery Wards. Over the years the Sea Kings were made by OMC (Gale Division - cousin to Johnsons and Evinrudes), Clinton, Chrysler, and Eska. Heck, I think Mercury made an early model of the Sea King. Sears marketed Elgins (made by West Bend, then McColluch), and then the Ted Williams and Gamefishers, which were made by McColluch, Eska, and then Force (which was bought by Mercury).

Some of these chains have gone the way of the dinosaur, except for Sears, which stopped selling outboard motors in the 1980s. What they all had in common is that they tried to sell affordable, small outboards to families for the ol' family fishin' boat, etc. They probably changed manufacturers based on who would make them for their store at the best price.

Wizards were made between 1940 and 1981. The name Wizard was used by Western auto for other products, as well. It is probably rare to see one in good running condition now-a-days, and consequently, there is certainly a collectors niche for them (hence this website).

Hopefully that gives you a little insight. I am sure that there are others more knowledgeable on the topic that could add some detail.

JP
David Dixon

board.net.au/yabbse/index.php?topic=537.0

IP: 218.215.161.233

Jun 1st, 2008 - 7:01 PM
Re: 7.5 Wizard Outboard in Australia

Thanks JP That's a lot of good info. I'm looking for a service manual for it now, as I can't get it to pump fuel
David
jpatti75


IP: 24.255.119.157

Jun 3rd, 2008 - 10:45 AM
Re: Re: 7.5 Wizard Outboard in Australia

Hi David-

Can you post (or e-mail me) your model number, and then we can track down the right parts and possibly a manual. I am guessing that you have either a McCulloch or Eska-made Wizard if it is a 7.5 HP, but the model will clear that up. Shouldn't be too hard to get parts you need.

JP


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